1. Our Commitment
We appreciate customers’ trust in us and are committed to fully protecting customers’ privacy. We will take reasonable precautions and comply with all applicable laws and regulations to ensure the security of customers’ personal data and prevent misuse. This privacy policy is intended to help customers understand what personal data we collect, how we use and protect customers’ data, and your rights and choices.
2. Categories of Personal Data We Collect
We will collect the following categories of personal data:
· Customers’ basic details: such as title, name, gender, phone number, email address, address, postal address, delivery address, birthday, etc.
· Your payment details: such as credit card or payment method information.
· Your device details: such as IP address, real-time location, browser settings and browsing records.
3. How We Collect Your Personal Data
We collect your personal data in the following ways:
· When you shop on our website or in our stores;
· When you participate in our events or promotions;
· When you register or use our membership card, subscribe to our emails, or join membership programmes;
· When you contact us for enquiries or provide information.
You have the right to choose whether to provide data, but if you choose not to, you may be unable to use certain services.
4. Purposes for Collecting Personal Data
We collect your personal data mainly for the following purposes:
· To contact you;
· To verify your identity, accounts and process orders;
· To provide offers, process refunds, delivery and after-sales services;
· To conduct analysis to enhance customer experience;
· To carry out marketing activities and advertising.
5. Direct Marketing
We will use your data for direct marketing to provide information about our products and services. If you do not wish to receive promotional messages, you may contact us at any time to unsubscribe.
6. Use of Your Personal Data
We will process your personal data in accordance with relevant laws, including collection, storage, use and transfer. All data will be properly protected and will not be retained for a long period; it will be deleted when no longer needed.
7. Data Collected Automatically
We use Cookies to improve your website experience and to record your browsing and shopping history. You may choose to disable Cookies, but this may affect website functionality.
8. Data Protection
We take appropriate measures to protect your personal data against unauthorised access or misuse.
9. Data Sharing and Transfer
We may share your personal data with service providers or partners, limited to achieving our business purposes. We ensure that all data sharing complies with relevant laws and standards.
10. Data Retention
We will retain your data as necessary and delete it promptly when it is no longer needed.
11. Your Rights
You have the right to request access to, correction or deletion of your personal data. You also have the right to request that we stop using your data for promotions or other purposes.